Fund Your Books with Kickstarter Without Going Big 

 

Hosted Booklinker and The Book Marketing Lab 

 

Replay good until  6/25/26
For continued access to this and past webinars, and learn marketing strategies that work,  join The Book Marketing Lab:
https://geni.us/BMLWebinar
Save 50% with promo code: WEBINAR50

 

 Think Kickstarter is only for bestselling authors with massive audiences? Think again.

In this webinar, Kerrie Flanagan shares how authors can use Kickstarter as a practical marketing strategy, not just a fundraising platform. Drawing on five successful Kickstarter campaigns, she walks through how to create manageable campaigns with realistic funding goals, simple reward tiers, and low-stress fulfillment. More importantly, she explains how each campaign can strengthen your author platform, attract repeat readers, and make every future launch easier.

Whether you're considering your first Kickstarter or looking to improve your next one, you'll learn how to build a repeatable strategy that grows alongside your author career.

 

Key Takeaways

  •  Why small Kickstarter campaigns can be more successful than trying to "go big."
  •  How to set realistic funding goals that are achievable with your existing audience.
  •  The importance of keeping reward tiers simple and fulfillment manageable.
  •  Practical ways to market your campaign before and during launch.
  •  How each Kickstarter builds momentum, repeat backers, and a stronger author brand.
  •  Why success should be measured by long-term growth, not just the funding total.

 

Condensed Timestamps

00:00 Welcome and why Kickstarter isn't just for blockbuster campaigns

04:00 What this webinar covers and why Kickstarter fits into an author marketing strategy

06:30 Lessons learned from five successful Kickstarter campaigns

10:45 Setting realistic funding goals and keeping reward tiers simple

16:00 Examples of successful rewards and fulfillment strategies

23:00 Premium rewards and creating memorable reader experiences

28:00 Marketing your Kickstarter before launch with pre-launch pages and email

33:30 Common fears, failed campaigns, and why each campaign gets easier

37:30 Following up with backers and turning them into long-term supporters

40:00 Using Kickstarter as a repeatable launch strategy for your author career

 

Resources Mentioned

Booklinker
https://booklinker.com

The Book Marketing Lab
https://geni.us/BMLWebinar
Save 50% with promo code: WEBINAR50

List of All Past Webinars Housed in The Book Marketing Lab

  •  Amazon Ads Insights with Dale L. Roberts — November 2025
  •  Facebook Ads Insights with Melissa Storm — December 2025
  •  The Strategic Author with Linda Secondari — January 2026
  •  From Book Cover to Brand Story: Building an Author Identity That Sells — January 2026
  •  The Book Launch Blueprint with Aryn Van Dyke — February 2026
  •  Direct Sales for Authors at Any Stage — March 2026
  •  Getting Started With BookBub Ads — April 2026

  • The Authority Metric: Building Discoverability as an Author – June 2026

 

 

Â