Booklinker Author Marketing Webinars

Ask us Anything: Live Book Marketing Advice from Two Experienced Marketers

Hosted Booklinker and The Book Marketing Lab

Replay good until 8/23/26
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Book marketing comes with a lot of questions, and sometimes you just need practical advice for your specific situation.

In this Ask Us Anything session, Kerrie Flanagan, Content & Community Manager for Booklinker, and Lee Elwell, Head of Marketing for Geniuslink, answer real questions from authors about what’s working, what’s worth their time and money, and how to make marketing feel more manageable.

Along the way, Kerrie and Lee share five strategies authors can put to work right away:

Repurpose your content
Work with the time and budget you have
Collaborate with other authors
Strengthen your metadata
Market using your strengths

The conversation also covers building an email list, marketing on a limited budget, choosing social platforms, working with book marketing companies, press releases, using AI for elevator pitches, LinkedIn for authors, reaching influencers, and more.

Key Takeaways

You don’t always need more content. Look for ways to repurpose what you already have.
Consistency matters more than having a huge marketing budget or endless amounts of time.
Other authors can be valuable marketing partners, not competitors.
Focus your efforts where your ideal readers are instead of trying to be everywhere.
Strong metadata gives readers, search engines, and AI more context to understand and discover your books.
Build your marketing around your strengths so it’s easier to stay consistent.

Condensed Timestamp Highlights

Times are approximate.

2:06 – Strategy #1: Repurpose your content
5:02 – Marketing on a small budget and reaching readers repeatedly
9:21 – Positioning a book for the right audience
11:03 – Strategy #2: Work with the time and budget you have
14:00 – Free and low-cost ways to start generating book sales
18:42 – Are book marketing companies worth the investment?
20:40 – Strategy #3: Collaborate with other authors
25:37 – Email lists, MailerLite, Kit, and simplifying the setup process
28:51 – Press releases, media angles, podcasts, and getting publicity
32:32 – Using AI to create an elevator pitch for your book
35:35 – Strategy #4: Strengthen your metadata
40:48 – Using LinkedIn when writing isn’t your primary career
43:36 – Writing stronger, more effective book descriptions
45:32 – Strategy #5: Market using your strengths
49:13 – Final advice: Get started, stay consistent, and keep writing

Resources Mentioned

Booklinker
https://booklinker.com
Create smart book links that direct readers to their preferred store and localize Amazon links for international readers.

Kit
https://kit.com
Email marketing platform designed for creators. Mentioned as a user-friendly option for authors building an email list.

StoryOrigin
https://storyoriginapp.com
Author marketing platform that can help with newsletter swaps, group promotions, reader magnets, review copies, and other author collaborations.

BookFunnel
https://bookfunnel.com
Tools for authors to deliver books to readers and participate in promotions and newsletter-building opportunities.

Help a Reporter Out (HARO)
https://www.helpareporter.com/
Connects journalists looking for sources with experts who can contribute to their stories. Authors can respond to relevant media queries and potentially gain publicity and exposure.

Continue Your Book Marketing Journey

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