Turn Social Media Into a 24/7 Book Sales Machine 

Hosted by Booklinker

 

Replay good until  5/18/26
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 In this webinar, Jeff Dwoskin explains how authors can use social media automation—especially comment-to-DM workflows on Instagram and Facebook—to create ongoing engagement, grow their email lists, and drive book sales without constantly being online. The session focuses on practical automation strategies, real-time demos, and ways authors can turn everyday social media engagement into measurable marketing results.

Key Takeaways

  • Social media works best when it creates conversations, not just broadcasts.

  • Comment-to-DM automation can turn engagement into email signups and sales.

  • Authors should market their entire catalog, not only new releases.

  • Simple automation tools can create a 24/7 sales system.

  • Tracking links and engagement data helps identify what actually drives sales.

  • Evergreen content and automated responses reduce marketing overwhelm.

Quick reminder: Use Booklinker for your book links so readers can choose their preferred retailer and international readers land on the correct store.
 

 

Condensed Timestamp Highlights

(Times are approximate)

0:00 – 2:30 | Welcome and Introduction

Kerrie Flanagan introduces Jeff Dwoskin and frames the webinar around helping authors use automation and social media to create ongoing book sales instead of relying only on launches.

 

2:30 – 6:00 | Why Social Media Feels Frustrating

Jeff explains why many authors struggle with social media, how algorithms prioritize engagement, and why “post and hope” marketing no longer works.

 

6:00 – 10:30 | Turning Engagement Into Reader Relationships

How comments and conversations can lead to email subscribers, long-term readers, and book sales through interaction-focused content.

 

10:30 – 18:30 | Comment-to-DM Automation Demo

Jeff demonstrates how Instagram and Facebook automations work, showing how comments can automatically trigger direct messages with book links, reader magnets, or signup offers.

 

18:30 – 22:30 | Promoting Your Entire Book Catalog

Why authors should market their full backlist instead of focusing only on new releases, plus strategies for evergreen promotion.

 

22:30 – 26:00 | Tracking Results and Measuring Sales

How to use engagement metrics, tracking links, and conversion data to understand what social content actually drives book sales.

 

26:00 – 30:30 | AI-Powered Responses and Smart Automation

Jeff discusses how AI tools can help authors automate conversations while still maintaining an authentic voice and reader connection.

 

30:30 – 34:30 | Building Evergreen Marketing Systems

How to create repeatable campaigns and workflows that continue generating engagement, leads, and sales long after posts are published.

 

34:30 – 37:00 | Platform Best Practices

Differences between Instagram, Facebook, and other platforms, plus tips for creating automations that feel natural instead of overly promotional.

 

37:00 – End | Q&A and Final Takeaways

Jeff answers audience questions and emphasizes that consistent engagement, conversation, and simple automation systems can help authors sell books continuously without being online all day.

 

 

Resources & Links

Stampede Social