Booklinker Author Marketing Webinars

Book Marketing on a Budget;What to Do with $25, $50, or $100

Hosted Booklinker and The Book Marketing Lab

Replay good until 9/28/26
For continued access to this and past webinars, and learn marketing strategies that work, join The Book Marketing Lab. For a limited time, you can get lifetime access to The Book Marketing Lab for $47. Pay once and keep access. https://mybook.to/BookMarketingLabLife

In this webinar, Kerrie Flanagan, Content and Community Manager for Booklinker, shares practical ways to promote your books using free strategies alongside monthly budgets of $25, $50, or $100. You’ll learn how to organize your marketing, choose what to promote, reach new readers through collaborations and paid promotions, experiment with Amazon and BookBub ads, and track your results without making it complicated.

Whether you’re just starting to spend money on marketing or looking for better ways to use the budget you already have, this session will help you create a simple, repeatable approach.

Key Takeaways

Get organized before you market. Keep your book information, links, promotional copy, keywords, graphics, and other frequently used assets in one place.
Combine free and paid marketing. Newsletter swaps, author collaborations, reader communities, podcast appearances, and repurposed content can extend the reach of your paid promotions.
Use other audiences to reach new readers. Group promotions and paid book newsletters can put your books in front of readers you may not be able to reach on your own.
Start small with advertising. Amazon Ads and BookBub Ads can be tested with controlled budgets rather than requiring a large upfront investment.
Build a budget that works for you. See specific examples of how $25, $50, and $100 monthly budgets can be divided among promotions, ads, and tools such as StoryOrigin.
Track what matters and adjust. Keep it simple by looking at what you spent, how many books you sold or gave away, and what you earned, then use that information to decide what to repeat, adjust, or stop.

Condensed Timeline

00:00 – Welcome and webinar overview
04:17 – Getting organized for easier book marketing
06:34 – Deciding what book or offer to promote
08:54 – Free book marketing strategies
13:10 – Author group promotions using Booklinker Collection Pages
16:33 – Repurposing the content you already have
18:14 – Paid newsletter promotions and reaching new audiences
19:58 – StoryOrigin and BookFunnel
21:44 – Getting started with Amazon Ads and BookBub Ads
24:45 – What you can do with a $25 monthly budget
26:55 – What you can do with a $50 monthly budget
28:29 – What you can do with a $100 monthly budget
29:47 – How to tell if your marketing is working
31:11 – Simple ways to track promotions and book sales
33:52 – Creating a simple, repeatable book marketing plan
39:25 – Audience Q&A

Resources Mentioned

Marketing Resources
Access the resources from the webinar, including the Book Marketing Organizer, free marketing ideas, and a list of paid book promotion services organized by price.
https://mybook.to/MarketingResources

Booklinker
Create free universal book links, Choice Pages, and Collection Pages to make it easier for readers around the world to find and buy your books.
https://booklinker.com/

Booklinker Broadcast
Get book marketing tips, industry updates, useful resources, and upcoming opportunities delivered to your inbox.
https://booklinker.kit.com/profile

Special Offer: Lifetime Access to The Book Marketing Lab

Want more help with your book marketing? For a limited time, you can get lifetime access to The Book Marketing Lab for $47. Pay once and keep access. Available for current members as well.

Your membership includes:

The complete Author Marketing Course with 40+ videos
Fillable course workbook
Marketing Webinar Replay Library
The Book Marketing Lab author community
Access to Kerrie for your book marketing questions
Lifetime access with no monthly subscription which is currently $9/month

Get Lifetime Access for $47:
https://mybook.to/BookMarketingLabLife

List of All Past Webinars Housed in The Book Marketing Lab